Before / After: transforming a property to maximize its resale value

14/08/2025
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Do you want to sell a property quickly and at the best price? Then you’ve come to the right place. In this article, we show you why and how to transform a property so that it immediately appeals to buyers. Find out more:

  • Targeted renovations that make all the difference (kitchen, bathroom)
  • How a simple coat of paint can transform a home
  • Concrete before-and-after examples to inspire your choices

👉 The aim: to create a visual “coup de coeur” while reassuring customers of the property’s quality and durability.

Effective strategies to implement

Modernization of key parts

  • Contemporary kitchen: optimized layout, thoughtful storage, contemporary materials.
  • Bathroom refurbishment: modern taps, trendy tiling, well-integrated storage units.

    Before/after: an old-fashioned layout gives way to a dynamic, bright room that immediately enhances the home.

Photo credit: Thierry Pousset

➡️ See more decorating trends
➡️ More ideas for a modern bathroom

General cooling

  • Repaint walls in light neutral shades to open up the space.
  • Refurbish floors: light parquet, sober tiling.
  • Correct small visible defects: handles, doors, skirting boards...

    Before/after: a tired interior becomes modern, clean and attractive to visitors.

Energy renovation and compliance

  • Electrical and plumbing upgrades.
  • Reinforced insulation, high-performance windows, modern heating.
  • Improved DPE: a concrete asset to display in the ad.

    An old, energy-intensive home becomes durable, reliable and reassuring for buyers.

Interior design and home staging

  • De-cluttering and depersonalizing: space feels bigger.
  • Stylish, neutral furniture, flowers and well-chosen textiles.
  • Virtual or real home staging for impactful before/after photos.

    Before/after: an empty or cluttered interior becomes an elegant, luminous, warm living space.

Well-kept exteriors

  • Well-tended garden, inviting terrace or furnished balcony.
  • Small outdoor installations: vegetable gardens in squares, simple garden furniture.

    Before/after: a neglected exterior becomes an attractive outdoor living space.

Extending or converting attic space

  • Create an additional, well-insulated room (office, bedroom).
  • Optimize floor plan to increase living space.

    More square meters = more value!

👉 Discover our services to enhance your property

Before-and-after photos: a (too) often underestimated sales lever

It’s often said that you buy with your eyes – and this is even truer in real estate. A series of well-executed before-and-after photos is much more than just a “visual bonus”: it’s a strategic tool for capturing attention, enhancing the value of the work accomplished, and creating a real “click” in buyers.

Why it’s so powerful:

  • The transformation is immediately apparent: the contrast between the initial state and the finished result speaks for itself, with no need for unnecessary discourse.
  • It inspires confidence: showing the stages of renovation proves that the property has been carefully maintained and updated.
  • It creates an immediate attachment: an empty or outdated interior becomes a warm and desirable home.
  • It boosts ad visibility: on real estate portals or social networks, these images are natural eye-catchers and increase click-throughs.

👉 Pro tip: for maximum impact, combine these photos with real or virtual home staging. The “wow” effect is immediate, and the sale often quicker.

➡️ Our advice before you start renovating

Small budget or big project? Here’s how to prioritize your work

Do you want to add value to your property, but don’t know where to start or how much to invest? That’s normal. Every euro counts, and the aim is to spend wisely to maximize your return on resale.

Here’s a simple and effective way to prioritize :

1. Make an overall diagnosis of the property

First and foremost, take the time to analyze what already exists:

  • Plumbing and electricity: in good condition or in need of overhaul?
  • Insulation, heating, ventilation: is the DPE satisfactory?
  • General style: outdated decor, non-functional layout?
  • Strengths to highlight, weaknesses to correct

💡 Tip: this diagnosis can be carried out with a professional or an experienced real estate agent.

2. Classify jobs by potential return on investment (ROI)

Not all work has the same impact on the final price. Here is the recommended order:

  1. Kitchen and bathroom: often the decisive rooms
  2. Paint and flooring: a “new” effect at lower cost
  3. Insulation and energy improvement: sustainable development
  4. Exteriors and home staging: instant visual appeal

3. Estimate costs by type of renovation

  • Cosmetics: paint, decor, lighting = light budget, quick effect
  • Technical: upgrading, insulation, heating = heavier investment, but profitable
  • Structural: attic conversions, extensions = to be accurately assessed according to the local market

4. Adapt to your target

You sell to :

  • An investor? He’ll be looking for a turnkey property with no work required.
  • A family? Space, comfort and energy efficiency are key.
  • A student or young professional? Practicality and modern style will make all the difference.

5. Plan methodically

Don’t do everything at once. Prioritize and phase if necessary. A well-run project = less stress and more profitability on resale.

Conclusion

Transforming a property before resale isn’t just about refurbishing: it’s about creating a real love affair. Kitchen, bathroom, paint, energy, home staging… every intervention is designed to maximize visual impact and confidence. And these transformations create value for both buyer and seller.

➡️ More tips on renovating before selling

Need a customized plan?
Start with a precise diagnosis, plan according to return on investment, and don’t forget: first impressions are made before the visit.
Contact us for your project


FAQ

➡️ Why home staging before selling?

Home staging clearly increases the perceived value of a property. By enhancing the space and making it more attractive, home staging makes it easier for buyers to envision the property, and can help them fall in love with it. It’s a simple but highly effective technique for optimizing a sale.

➡️ What work pays off the most when it comes to resale?

The most profitable renovations are those that add real value to the property, such as kitchen or bathroom renovations, energy upgrades or general refurbishment. These types of renovation often offer an excellent return on investment.

➡️ How do I prioritize interventions according to my budget?

Make a precise diagnosis, then classify the work by return on investment. Start with what has the greatest impact on the property’s value: kitchen, bathroom, DPE, then home staging and exteriors. Tailor everything to your target buyer to optimize your budget as much as possible.

➡️ Which buy-to-let strategies work?

A successful buy-to-let strategy is based on optimizing the margin between the purchase price and the resale price. To achieve this, you need to buy well, invest wisely, and maximize the property’s profitability through appropriate renovations. Every decision must aim for a good return on investment.

➡️ What types of work are profitable?

The most profitable projects are those that increase value without blowing the budget: aesthetic renovation, energy upgrades or space optimization. These targeted investments add real value and boost return on investment.

➡️ How does home staging increase value?

Home staging increases the value of a property by enhancing its appearance. It makes the property more attractive, brighter and more neutral – and therefore easier for buyers to envision. Good home staging can really make the difference between “I pass” and “I visit”.

➡️ What are the benefits of an energy-efficiency renovation?

Energy renovation improves the performance of your home, reduces energy consumption costs and increases the value of your property. It’s a lasting advantage, in terms of ecology, energy savings… and resale.

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